CHS President's Handbook 2013

Articles about the School of Hotel Administration

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Page 57 of 70

Cornell Hotel Society-Chapter President's Handbook SPONSORSHIP Sponsorship makes it possible for Chapters to hold events that they could normally not afford and/or make additional profit that can be donated to a scholarship fund. Here are some guidelines to follow when asking for sponsorship: • • • • • • • • Set tiers that clearly display what each financial level of sponsorship will get the company (see example from New York City Chapter attached). Fully explain the event and the benefits associated with sponsorship. Proactively reach out to companies that would be appropriate sponsors for the event. Specifically target companies with Hotelies or Cornellians. Make sure you communicate internally so potential sponsors are not contacted more than once. Follow through on all items promised to the sponsors so they feel the sponsorship was worthwhile. The President should personally introduce his/herself to the sponsors at the event. If possible take photographs to show what was done (e.g. signage, collateral). Be sure to properly thank the sponsors after the event. Helpful sponsorship references include: Sponsorship Brochure and Sponsorship Invoice LEADERSHIP Commitments and expectations of Board membership 1. Participate in monthly Board of Director calls (usually takes place on the first Monday of the month, unless that date conflicts with a holiday). o You are expected to participate in every call and join the call on time. o If you're not able to attend, we ask that you let the group know well in advance and suggest you ask another member of your Board to participate in your stead. o Board calls last from 30-60 minutes. We review an agenda that is sent out in advance, and members provide status updates on the events that they are organizing. 2. Participate in the planning and execution of one or more events in for the calendar year. o Lead a team in planning a particular event (utilizing planning guidelines that are provided) OR o Participate as team member in helping to plan an event. Page | 58

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