CHS President's Handbook 2013

Articles about the School of Hotel Administration

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Page 48 of 70

Cornell Hotel Society-Chapter President's Handbook MARKETING AND COMMUNICATION The news of the Chapter's activities must be communicated to its members. There are basically two ways of communicating: electronic (the primary method, consisting of several mediums) and direct mailings. The website and a social media strategy will be updated and rolled out by the Cornell Hotel Society and updates will be posted here. Website Main website: Chapter page: Each CHS Chapter has a webpage (or the framework for a website) on this website, which can be customized to some extent by each Chapter. This is the central e-resource for the Chapter and a great place to list contact information, officers' names and roles, and a list of upcoming events and is a helpful point of current reference for members who are not active on social media web sites. Additionally, the website is the only place where events, contacts, and other information is aggregated (unlike social media where info is organized in a chronology of posts). Several CHS Chapters have had success adding a Google calendar to the Chapter's webpage to inform members of important dates and events. Here is a document that provides helpful instructions for managing the chapter webpages. Email/Direct Mailings Invitations should be sent at least 4 and up to 6 weeks before the event. Email is the most popular method of distributing invitations but postcards are an inexpensive follow-up to the emailed invitation to spotlight each event. For more important gala events, printed invitations are still a nice touch, but will also be more expensive. If working with the Alumni Affairs office to email via the School's mass mailing software, advance planning will help put the event on the schedule. In addition, the Alumni Office will be able to include the event in the School's monthly online newsletter. It is recommended that a Chapter utilize an e-mail account from which to send and receive email communications with Chapter members. A free Gmail account ( works well for this purpose and a simple address such as that clearly identifies the Chapter is recommended. E-mails should be sent "To" the Chapter's e-mail address, then "Bcc" the list of Chapter members, so that individual email addresses are not made public to the entire recipient list. Page | 49

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